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Discover the Chewy Delights of Hokkaido Wheat Flour!

2025/07/04


The classic flavours Cup Noodles have long been widely acclaimed. This year, it receives an exciting upgrade with noodles made from premium Hokkaido wheat flour, elevating the golden noodles to be springier, and delightfully chewy. In alignment with this enhancement, CUPNOODLES MUSEUM Hong Kong (the "Museum") has also upgraded its popular “My CUPNOODLES Factory” experience, featuring Hokkaido wheat flour noodles used in the workshop. Participants can customise their own cups by selecting soup bases and toppings, while enjoying the enhanced noodle texture first-hand.


The popular “Nissin Friday BUY & TRY” continues every Friday this July, featuring a variety of Hokkaido wheat-based Nissin products at exclusive promotional prices, making it easier than ever to savour the upgraded noodle experience. Beat the summer heat at the Museum with a fun and creative experience! Explore the joy of food innovation while designing your own cup, making it the ideal summer activity for both adults and children!


Hokkaido Wheat Flour Arrives at the Workshop: A Noodle Upgrade You Can Taste (Limited-time!)

The Hokkaido wheat flour exudes a sweet wheat aroma, enhancing the Cup Noodles with its springy and chewy noodles. Starting in mid-July, "My CUPNOODLES Factory" at the Museum will feature upgraded Hokkaido wheat flour noodles as a base, allowing visitors to enjoy the new tender and chewy texture brought by the upgraded noodles in their personally crafted Cup Noodles!


Nissin Friday BUY & TRY: July Hokkaido Wheat Flour Series

Every Friday in July, “Nissin Friday BUY & TRY” celebrates the flavours of Hokkaido with a selection of products made with Hokkaido wheat flour at promotional prices. These include: the 3 classical flavours from the newly upgraded “Hokkaido Cup Noodle”, various flavours of Demae Iccho 5-Pack Hokkaido Wheat Flour, and Nissin Frozen Hokkaido Wheat Flour Udon. The chilled udon with its refreshing, chewy texture is definitely a perfect summer indulgence. All featured items will be available at tasting prices, making it easy to experience the authentic flavour of Hokkaido.



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