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(June 1, 2022, Hong Kong) Nissin Friday BUY & TRY, a weekly promotion celebrating the most attractive deal in town on Nissin products at the CUPNOODLES MUSEUM Hong Kong, has become a phenomenon for savvy shoppers since its launch months ago. In addition to Nissin noodles, a wide range of snacks, desserts, frozen foods, fresh salad and more is available at discounted prices for a one-stop shopping spree!

With summer approaching in June, the Museum puts up the 'Spicy Summer Challenge' to awaken your tastebuds with spicy kicks! Highlighting 10 Nissin noodles and snacks categorized under ‘Extreme Hot’, ‘Korean Hot’, ‘Spicy Hot’ and ‘Fiery Hot’ flavours, the Challenge presents a selection of spicy products from Cup Noodle, Demae Iccho, Raoh, U.F.O. in unbeatable discounts every Friday in June. 

Throughout the month, to get yourself fully immersed in the heat, take home the exclusive ‘Spicy Summer Lucky Grab Bag’ featuring seven spicy noodles and snacks plus a misting water bottle for only $120. You will also receive a complementary Cup Noodles Postcard, which is available with any purchase of HK$100. Moreover, known for its one-of-a-kind workshops, the Museum is a perfect spot for a memorable Father’s Day experience.

Feel the summer heat: Nissin Friday BUY & TRY June Editon

Try and find out the difference between the ‘Extreme Hot’, ‘Korean Hot’, ‘Spicy Hot’ and ‘Fiery Hot’ flavours!

Besides the above, the Challenge continues with a wide selection of spicy products ranging from classic tastes

to Japanese and Korean flavours in a great deal.

Complete the hot journey with the ‘Spicy Summer Lucky Grab Bag’

Want to extend the Challenge to your spicy food-loving friends? Get them the June exclusive ‘Spicy Summer Lucky Grab Bag’! Available throughout the month (not limited to Friday), the Lucky Grab Bag features seven spicy noodles and snacks, plus a special Nissin misting water bottle. Spray yourself some icy water while taking up the hot challenge!

• Nissin Paper Bag
• Nissin Misting Water Bottle
• Nissin Koikeya Foods Karamucho Hot Chilli Cheese Flavour Potato Chips 25g
• U.F.O. Stir Noodle Single-pack Spicy Miso Flavour
• Cup Noodles Spicy Seafood Flavour
• Demae Iccho Super Hot Tonkotsu Flavour Instant Noodle
• Nissin Raoh Single-pack Spicy Tonkotsu Flavour Instant Noodle (Non-Fried)
• Fuku Single-pack Chilli Cheese Chicken Flavour Instant Noodle (Stir Noodle)
• Nissin x IRVINS Stir Noodle Hot Boom Salted Egg Flavour

Price: $120

Take Home the Classic Cup Noodles Postcard

Also, throughout June (not limited to Friday), customers can receive a complementary Cup Noodles Postcard with any purchase of HK$100 (single transaction only; not applicable for accumulated receipts from

multiple transactions) to make their trip to the Museum more memorable.

Unforgettable Workshops for the Dads

To spend quality time with your dad on Father’s Day, bring him to the Museum, where you can have family photos at attractions like Cup Noodles Wall and The Big Cup while getting him his favourite noodles

in the Nissin Friday BUY & TRY area. To complete the journey, bring him to the workshops where you can make unique gifts to express your gratitude! Create your own package at My CUPNOODLES Factory with the message of love hidden, then roll up your sleeves at Demae Iccho Factory to make one for him. Lastly, dive into the story and manufacturing process of granola at My Granola Factory, the one-and-only workshop in the world, to gain knowledge with your dad together.

For a holistic experience, team up with your dad as Nissin Detectives to solve a case! Just launched on the Museum’s first anniversary, ‘Holmes at the Museum’ is an original series of real-setting detective games. When you purchase one or more tickets to the featured workshops, you can upgrade your experience for only $50 for a Nissin Detective Game Pack, then embark on an exciting journey with your dad to win a game book and limited-edition stamps.