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As the Year of the Rabbit is around the corner, the much-anticipated "Nissin Friday BUY & TRY" at CUPNOODLES MUSEUM Hong Kong (the Museum) will launch an exclusive “Year of the Rabbit Noodle Special” every Friday in January. Featuring premium products at a great price, namely Demae Iccho Hokkaido Wheat Flour Sesame Oil Flavour, Nissin Roah Ramen Noodle Soup, Nissin x IRVINS Salted Egg Flavour Stir Noodle and Nissin U.F.O., the Special is perfect for Nissin fans who are looking for special gifts for the New Year. To celebrate the Lunar New Year, a festive edition of Demae Iccho featuring a lucky bunny look of Ching Chai has been released, wishing all prosperity, harmony and safety. What’s more, Ching Chai will make a surprise appearance on selected dates at the Museum to take pictures with visitors. So mark your calendars, come for the bargains and signature workshops, and celebrate the New Year with your loved ones! 

Top 5 Premium Noodles for Chinese New Year Gifting

New Year, new promotions. The Year of the Rabbit Noodle Special of Nissin "Friday BUY & TRY" features five fan favourites namely Demae Iccho, Nissin Roah, Nissin x IRVINS Salted Egg Flavour Stir Noodle (both pack and bowl noodle) and Nissin U.F.O.. One may spread love and blessings to family and friends with these perfect gifts at $16 only! Made of 100% wheat flour from Hokkaido, the noodles of Demae Iccho is garnished with sesame oil and Japanese soy sauce for an authentic taste from Hokkaido. The popular Nissin Roah Ramen Noodle Soup is known for its unforgettably rich broth. Nissin x IRVINS Salted Egg Flavour Stir Noodle is a mouth-watering feast with the fragrant smell of salted eggs, while the Nissin U.F.O. is perfected by a special Japanese sauce, cabbage and carrot. Visit the Museum, and get all five fan-favourite premium noodles at a special tasting price. With less than $100, you can send the special and tasty blessings to your family and friends.

Shop and Hashtag to Redeem Exclusive Red Packets

Check in and Register as a New Member to Receive Extra Points

During the Chinese New Year, a uniquely designed red packet definitely appeals to children! In January, customers who upload a photo of the Museum to any social media platforms and hashtag #cupnoodlesmuseumhk, or purchase any Nissin products in the Museum will receive two sets of red packet (each set includes five packets) with Ching Chai as a lucky bunny symbolising good luck in the New Year. From the first day to the third day of the Lunar New Year, Ching Chai will show up at the Museum and send blessings to the visitors. Seize the opportunity to take a photo with Ching Chai to welcome the Year of the Rabbit!

In addition, from 19 to 24 January, visitors who register on-site as a new member of Nissin Foods' new membership programme "Nissin Foodium” through WeChat Mini Program will receive a set of red packet as well (while stocks last). During this period, members of the program will also get a bonus of 38 points when they check in at the Museum. Don't miss it!

The Museum will be open as usual during the Lunar New Year to welcome visitors for a unique Chinese New Year experience through the three signature workshops! Visitors can create their unique noodles in My CUPNOODLES Factory Workshop with the New Year wishes. They can also make their own noodle from scratch in the Demae Iccho Factory Workshop. The global-first My Granola Factory Workshop enables visitors to know the origin and production process of a new product. Sign up for the workshops now and enjoy an exceptional journey!