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As we are ushering in Chinese New Year, red is certainly the festive colour in celebration of this happy occasion! CUPNOODLES MUSEUM Hong Kong (the Museum) has brought together a series of Chinese New Year's Special Demae Iccho with sizzling tasting price every Friday in January, for you to get together with friends and family while enjoying some fantastic tastes and flavours. Moreover, step out in style with trendy accessories from Nissin Foods Hong Kong x LeSportsac first-ever collaboration, and do not miss the New Year's lucky giveaway from the Nissin Foods membership programme, "Nissin Foodium"! Let's stay cheerful and prosperous in the Year of the Dragon!

The Chinese New Year's Special Demae Iccho comprises Hokkaido Wheat Flour Demae Iccho 5-Pack, with classic Hokkaido Wheat Flour Sesame Oil Flavour's golden noodles, flavorsome Hokkaido Wheat Flour Tonkotsu Flavour and Hokkaido Wheat Flour Black Garlic Oil Tonkotsu Flavour to rock the table in no time. The Hokkaido Wheat Flour Tori Paitan Flavour with rich and hearty soup clings perfectly to the noodles that melt in your mouth to kick start a satisfying new year; the hot and spicy Hokkaido Wheat Flour Korean Shin Flavour gives you a taste of Seollal, while the Hokkaido Wheat Flour Mala Pot Flavour allows you to keep warm right at home during the cold winter holiday! What's more, there are four classic flavours of Demae Iccho 5-Pack, including the captivating aroma from the Sesame Oil Flavour, the top picked Tonkotsu Flavour for those who fancy an authentic taste of Japanese ramen, as well as the Chicken Flavour loaded with chicken essence and the beefy Five Spice Beef Flavour. Be sure to grab all these favourite noodles and welcome the New Year in a mouthful of joy with the crowd.

The Spring festival is the best time to travel as it shall bring joy and luck. The Museum has handpicked a series of Essential Travel Bags in the Year of the Dragon. This is the first time Nissin collaborates with world renowned brand LeSportsac to release Everyday Sm Satchel and Basic Backpack that feature Ching Chai and Ching Mui. The iconic and vibrant designs are your best travel partners, so embark on an exciting journey with Ching Chai and Ching Mui! The Rectangular Cosmetic pouch is a splendid companion handy for girls to store make-up in a stylish way, and keep them looking fabulous at all times. There are also the playful 1 to 1 ratio Cup Noodles and Demae Iccho Placement Pouches designed to resemble the real noodle cups and bags of Demae Iccho, and as the most creative organiser bags. Whether you see them as must-have travel gadgets or fashion collectables, these products are bringing you absolute joy and convenience along your adventures. It’s time to take Ching Chai and Ching Mui with you to create some unforgettable moments and experiences!

In addition, the Museum is offering an unprecedented discount combo deal called "Perfect Seafood Feast"! Fans can get a bundle of 10 delicious cup noodles at an irresistible combo price HK$500 (Original Price HK$589.5), and the combo also includes a 1 to 1 ratio Cup Noodles Eco Bag! Enjoy double the happiness and celebrate a New Year filled with abundance and joy!

"Nissin Foodium", the Nissin Foods membership programme is widely recognised to bring delightful shopping experiences on Nissin products. To add to the celebration, register as a member through WeChat Mini Programme to enjoy new member benefits. Join our membership during the promotion period to get red packets for the year of the Dragon with Ching Chai and family to share with family and friends during the festive season to double the blessings and love!

Besides celebrating Chinese New Year, delve into the one-stop experience with more food, bargains and fun. Take pictures at the Museum in January and post the photos to Nissin’s Facebook or Instagram pages, hashtag # CUPNOODLESMUSEUMHK, and receive a pack of Ching Chai and family red packet (5 pcs) while stock lasts! Join the three interactive and engaging workshops, including My CUPNOODLES Factory, Demae Iccho Factory, and My Granola Factory with friends and family. Create your one-of-a-kind Cup Noodles, Demae Iccho and Nissin Granola with tickets available starting at $60. You may also upgrade your experience and get a game pack for ‘Holmes at the Museum’, an original series of real-setting detective games at only $50! Embark on a fun-filled journey, unveil the secret of the Museum manager, and win a game book and limited-edition stamps!