News

Nissin Foods is igniting the sports fever once again! Following the success of previous anime collaborations, Nissin Foods has teamed up with the hit Japanese soccer anime 『BLUE LOCK』 for an exhilarating series of promotions that blend visual thrills with culinary delights. From 12 September to 15 October, the CUPNOODLES MUSEUM HONG KONG (the “Museum”) will transform into a dynamic football arena, unveiling four exciting surprises for anime fans. Not only will six popular characters from 『BLUE LOCK』 take centre stage, but an all-new “Goal Scoring Arena” featuring the legendary goalkeeper of Hong Kong Yapp Hung-fai will be introduced, where visitors can put their soccer skills to the test!

As the trailblazer of instant noodles, Cup Noodles is teaming up with the globally acclaimed anime 『BLUE LOCK』, which aims to nurture the world's best strikers to lead Japan to a world championship.. Dive into the action with the limited-edition “Cup Noodles Original Series x BLUE LOCK Box Set” and “Cup Noodles x BLUE LOCK Daily Essentials Kit"—a must-have for anime fans, now available at the Museum!

Both driven by a vision of creating world-class excitement, the constantly evolving and widely beloved Demae Iccho is also joining forces with 『BLUE LOCK』. Inspired by the 『BLUE LOCK』players' ambition to become the world's best, Ching Chai has transformed into the "Spice Coach - Shin Chai", with a look inspired by Coach Jinpachi Ego. Shin Chai grandly introduces the Demae Iccho Spicy Series at the Museum, alongside the newly debuted Chilli Volcano Flavour. Don’t miss your chance to meet your favourite characters and grab a limited-edition character mask at our selected workshops.

In addition to the exciting new noodle offerings with 『BLUE LOCK』, the Museum will continue its popular Nissin Friday BUY & TRY in September. Enjoy special deals on a variety of tasty Light Food every Friday, offering a delightful treat for your taste buds!

Limited-time Goal Scoring Arena Guarded by Yapp Hung-fai

Nissin Friday BUY & TRY: September Light Food Deals Extravaganza

Every Friday in September, join us for "Nissin Friday BUY & TRY", featuring special discounts on a variety of Light Food. Enjoy a selection of delicious treats every week to fuel your quest to become number one!

As school starts in September, we've picked out essential breakfast cereals like corn flakes and granola to energise students. A range of delightful snacks have been prepared, from refreshing green juices to mouthwatering curry dishes. End your meal on a sweet note with traditional Chinese desserts. In the final week, don’t miss the irresistible addition of potato sticks and chips—perfect for snack enthusiasts looking for their next favourite treat.